Whitemud Equine Learning Centre Association

2010-2013 Strategic Plan

On June 16, 2010, the Board of Directors of the Whitemud Equine Learning Centre Association (WELCA) approved a three-year strategic plan for 2010 to 2013 as a framework to assist it in achieving its vision of:

“A cherished asset for our city; environmentally sustainable and community-enhancing, an unparalleled equine learning centre that is a landmark and a source of pride for all who use it.”

The strategic plan provides a hands-on way for the Board, Management and its membership to increase our ability as an organization to expect and respond to changing political, economic and social conditions. It solidifies how we envision our future and develops tactical approaches on how we can move forward.

» Download our strategic plan

The strategic plan also helps to:

  • Provide a better understanding of WELCA and its business to stakeholders
  • Relate our mission, goals, strengths, opportunities, priorities in a manner that improves decision-making
  • Provide strategic direction for the organization
  • Link our budgeting and planning processes that maximize an effective use of our resources
  • Bring a common purpose and effective coordination to the organization
  • Improve our presentation about WELCA needs to help it achieve success.

Strategic plans are not a small or insignificant undertaking and the tactical actions developed will take time and resources to complete. If you are interested in assisting with any of the activities noted either through Board Committees or in other capacities we’re eager to hear from you.

Upcoming Events

Learn To Ride Program

Fall Program starts November 19
Winter Program starts January 28
8 week or 5 week program

Mark Laskin Jumping Clinic

December 2 - Audit tickets available

Horse Racing Alberta

p. 780.435.3597
e. info@welca.ca

Map to WELCA