Whitemud Equine Learning Centre Association

2010-2013 Strategic Plan

On June 16, 2010, the Board of Directors of the Whitemud Equine Learning Centre Association (WELCA) approved a three-year strategic plan for 2010 to 2013 as a framework to assist it in achieving its vision of:

“A cherished asset for our city; environmentally sustainable and community-enhancing, an unparalleled equine learning centre that is a landmark and a source of pride for all who use it.”

The strategic plan provides a hands-on way for the Board, Management and its membership to increase our ability as an organization to expect and respond to changing political, economic and social conditions. It solidifies how we envision our future and develops tactical approaches on how we can move forward.

» Download our strategic plan

The strategic plan also helps to:

  • Provide a better understanding of WELCA and its business to stakeholders
  • Relate our mission, goals, strengths, opportunities, priorities in a manner that improves decision-making
  • Provide strategic direction for the organization
  • Link our budgeting and planning processes that maximize an effective use of our resources
  • Bring a common purpose and effective coordination to the organization
  • Improve our presentation about WELCA needs to help it achieve success.

Strategic plans are not a small or insignificant undertaking and the tactical actions developed will take time and resources to complete. If you are interested in assisting with any of the activities noted either through Board Committees or in other capacities we’re eager to hear from you.

Upcoming Events

Little Bits Spring Session

11 week program starts April 1

Balanced Rider Put Into Practice

April 29 6pm - classroom

Corrective Exercises by Jenifer Parks, Equiletics

Presented by EAADA $30/session or $50/both
April 26 7-9pm Classroom
May 3 7-9pm Classroom

Breath Work Clinic with Karl Faes (16+ only)

$65/session
May 4 5-9pm Classroom

Pony Poop Compost Sale 10am-2pm

May 5 & 6
May 20 & 21

Edmonton Kubota Demo Days

May 12 & 13 - show grounds

J Percy Page Career Day

May 16

Edmonton Classic Horse Show

Cancelled for 2018

AB Green Certificate Testing

May 30 and 31

Moonlight in the Meadows

Technology networking conference - show grounds
June 8

WELCA Horsemanship Year End Show

Kids, Hounds & Homecooking
June 23 & 24

Pony Up Half Day Summer Camps (ages 4-9)

July 9-13 FULL
July 23-27 FULL
August 6-10 FULL

Horse Rider Summer Camps (ages 9-14)

July 2-6 FULL
July 16-20 FULL
August 13-17 FULL

Feathered Horse Classic Show

July 20-22

Equine Massage Therapy Long Course

August 6 - September 14

Edmonton Kennel Club Regional Dog Show

August 8-12

AB North Pony Club Show

August 22 - 26

Chasing the Wind - Story of Horses

Documentary Viewing Party
September 16, 8pm - Classroom


Horse Racing Alberta

p. 780.435.3597
e. info@welca.ca

Map to WELCA