Whitemud Equine Learning Centre Association

2010-2013 Strategic Plan

On June 16, 2010, the Board of Directors of the Whitemud Equine Learning Centre Association (WELCA) approved a three-year strategic plan for 2010 to 2013 as a framework to assist it in achieving its vision of:

“A cherished asset for our city; environmentally sustainable and community-enhancing, an unparalleled equine learning centre that is a landmark and a source of pride for all who use it.”

The strategic plan provides a hands-on way for the Board, Management and its membership to increase our ability as an organization to expect and respond to changing political, economic and social conditions. It solidifies how we envision our future and develops tactical approaches on how we can move forward.

» Download our strategic plan

The strategic plan also helps to:

  • Provide a better understanding of WELCA and its business to stakeholders
  • Relate our mission, goals, strengths, opportunities, priorities in a manner that improves decision-making
  • Provide strategic direction for the organization
  • Link our budgeting and planning processes that maximize an effective use of our resources
  • Bring a common purpose and effective coordination to the organization
  • Improve our presentation about WELCA needs to help it achieve success.

Strategic plans are not a small or insignificant undertaking and the tactical actions developed will take time and resources to complete. If you are interested in assisting with any of the activities noted either through Board Committees or in other capacities we’re eager to hear from you.

Upcoming Events

Wildrose Schooling Shows

July 8/9

Pony Up Camp (M-F) SOLD OUT

July 3-7 Ages 4-6 in the morning / Ages 7-9 in the afternoon
More information

Horsing Around Camp (M-F)

July 10-14 Ages 9-14
More information

Horsing Around Camp (M-F) SOLD OUT

July 17-21 Ages 9- Adult

Old Barn Auction Sale

July 15 Viewing: 11am - 3pm / Auction: 3:30pm

River Valley Horse Show

July 20-23

Horsing Around Camp (M-F) SOLD OUT

July 24-28 Ages 9-14
More information

Pony Club Show

July 29/30

Horsing Around Camp (M-F) SOLD OUT

August 7-11 Ages 9-14
More information

Edmonton Kennel Club Regional Dog Show

August 10-13

Pony Up Day Camp (M-F) SOLD OUT

August 14-18 Ages 4-9 in the morning / Ages 4-9 in the afternoon
More information

Pony Up 1/2 Day Camps SOLD OUT

August 21-25 Ages 4-9 in the morning / Ages 4-9 in the afternoon
More information

Advanced Equine Massage Course

Aug 07-Sept 15

ANR Pony Club Regional Horse Show

August 18-20

Equine Massage Course

Sept 30-Oct 06

Whitemud Equine Centre Riding Arena – Grand Opening

October 21


Horse Racing Alberta

p. 780.435.3597
e. info@welca.ca

Map to WELCA